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Retail Marketing Specialist

Location:Medina, MN
Employment Type:Full Time
Department:Corporate Office
Description:Plan and direct store marketing programs to improve sales, customer counts, margin and profit.
Duties:•Drives promotional sales, margin and customer count goals for the Rockler retail stores.
•Partners with Marketing and Promotions teams to coordinate strategies and projects across channels to meet corporate objectives.
•Supports the store teams in their local marketing efforts including event planning.
•Develops new store marketing campaigns and analyzes their effectiveness using metrics.
•Utilizes Social Media marketing to drive customer counts and event promotion.
•Works cross-functionally with Store Leadership, Marketing and Promotions teams to develop and manage marketing collateral.
•Performs other duties as assigned.
Qualifications:•Bachelor’s degree in Marketing, Communications or Business Management or equivalent experience.
•3-5 years experience in event marketing or advertising. Retail marketing experience preferred.
•Must be proficient in Microsoft Office.
•Ability to work with timelines and multiple departments to meet deadlines.
•Comfortable working in a fast-paced environment.
•Excellent oral and written communications skills.
•Woodworking experience or knowledge a plus.


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